The Right Product for the Job

I was part of an interesting online discussion this morning with some of the top minds of the promotional marketing industry.  We were discussing technology as it relates to the Royal Wedding and Promotional Marketing. A comment was made: “They said within an hour after the couple kisses there will be mugs on the street…

I just recently was reading a blog post from one of my supplier’s on QR Codes and how to be more creative in their design. While I applaud their creativity, it made me stop and think, what is the end objective of using QR (Quick Response) Codes  to drive people towards a mobile campaign? The

Sometimes, it is just best to share someone else’s ideas.  Here is a recent article by Paul Kiewiet, MAS talking about the power of QR Codes and how they can be used to promote and market your business.   We are having great success with using this technology for our clients, the possibilities are endless.

With staff and customers taking to the air more and more these days, having TSA friendly travel bags are a natural way to promote your brand in a useful way. Form and function are key.   It takes time and resources to assess the needs of the frequent flyer and develop a tool that they will appreciate and carry with