We all like to be treated special! So, why do we not take the time to make our customers feel special, valued and listened to? Too many times, brands and companies fail due to poor customer experience. Whether it be the website that should be mobile or at least easy to navigate. . . …
What type of Experience are you providing to your Customers? Read More »
Summer is well under way in Western Canada. The temperature is unseasonably warm, the sky is exceptionally blue and people’s thoughts tend to drift away from the business at hand and focus more on upcoming vacations. With that in mind, how do you and your staff keep motivated to market your company so that
What are you doing to Market your Business this Summer? Read More »
Even the “experts” in communication are constantly having to update their skill set to keep up with the ever changing moving target we call Social Media. Here is an article from the Pew Research Center from 2014 that talks about the trends as they were not 18 months ago. Is that information still
Are you speaking to your audience in their language? Read More »
We have all heard it. Clients with grandiose plans, that want to take over the world. They call in their agency of choice and lay out a brief of what they want them to achieve. The agency walks away with a good understanding of objectives, brand, timeline and call to action, but they
I know what you would like. . . now what’s your budget? Read More »
To paraphrase Dr. Stephen Covey, “we should always be looking to sharpen our saws”. With that in mind, I belong to several online communities. The reason I do so is that I believe that the collective brilliance is far better than anything that I can develop on my own. On LinkedIn, I spend time talking
A Promokitchen Interview with Seth Godin Read More »
NOTE: This information was just sent to me and unfortunately this product is unavailable in Canada This item cannot ship to Canada as we do not have a Drug Identification Number. As this contains a flammable component, we cannot ship across the border. I get pitched close to 100 “new and innovative” promotional products
Sometimes we can build a better mousetrap Read More »
Hello everyone: Attached are some notifications that I have received over the last few months that deal with CCPSA (Canadian Consumer Product Safety Act). As well, I have attached the Guide for Mandatory reporting from last April to make sure that it was available to you if necessary. It is our goal to help our clients
Updated information on Canadian Consumer Product Safety Act March 2015 Read More »
Every once in a while, I am introduced to technology that truly excites me. Today is one of those fantatic days! One of my key mail house suppliers is just taking possession of some new digital equipment and running them through their paces. These are variable digital printing equipment that truly can take advantage of the data
High Speed Completely Variable Colour Direct Mail is a GAME CHANGER! Read More »
For the second year in a row I have had to miss my annual pilgrimage to Vegas in January for the PPAI Expo. This show for us is far more than a place to find new products, but it is a place to develop new relationships, build on existing ones, learn new things and
PPAI EXPO 2015. . . With a Little Help from my Friends! Read More »
CMYK Solutions was recently featured in a podcast on CASL – Canadian Anti – Spam Legislation. To listen to the PODCAST: This is part of the Trade Show Insight Podcast Series by Marlys Arnold. If you think collecting names at a trade show automatically gives you the right to start sending bulk e-mails to that list,
Permission-Based Marketing for Trade Shows: Are You Legal? Read More »
