We are all aware of the hardships that newspapers around the world are facing in terms of reduced readership, diminished advertising and mergers. There is no doubt that in a world of 24/7 news at your fingertips, the traditional newspaper has fallen upon hard times. This should however not be an argument that all…
Print Marketing as Tangible Evidence. . . Why it is STILL RELEVANT! Read More »
QUESTION: If you invite two people for dinner and one says they will be there before 6pm and the other says they will be there around 6pm, who do you get mad at when they both show up at 6:30pm? Language is Powerful! When used properly it can motivate, change opinion or even
Language is Powerful! Read More »
Too many companies today let their brands be dictated to by their competition. They are so worried about what their competition is doing and what people think about them as it relates to their competition, that they move away from their core beliefs. In other words, they move away from what they do well to
Be Comfortable in your own Brand! Read More »
Honda has helped to redefine the art of digital storytelling through video. This technique allows you to tell two stories at once and continues to keep the audience engaged as you move from story to story. Take the time to watch this several times by holding down and releasing the “R” key on your keyboard.
How Technology Can Help Tell Your Story Read More »
We just returned from sponsoring and attending the Canadian Society of Safety Engineering Professional Development Conference in Calgary, September 14-17, 2014. What an amazing event. Twelve hundred participants from across Canada, the US and International descended on Calgary for four days of networking, learning and developing best practices. They even had live streaming of
Since the days of Henry Ford and mass production, Quality Control has always been an issue. Keeping a production line running at maximum efficiency has inherent dangers in making sure that each and every piece that is produced is made with the utmost care and meets uniform and consistent standards. This challenge is evident by
Why We Need to be Aware of Quality Control Read More »
Being able to tell a great story is the goal of every marketer. To use whatever medium you choose to grab people’s attention and hold it so they not only listen to your story, but want to retell it is extremely powerful. This video shows how technology and storytelling can intersect in a magical
Using Technology to Tell a Story Read More »
The summer is a great time to work on strategy with our clients, both existing and new. This summer, I started working with a new client and it became obvious very early in our relationship that there is not, and has never been, a Brand Cop for their organization. The conversation started quite simply
Why EVERY Company needs a Brand Cop! Read More »
It is amazing to me how many companies spend money on marketing without a strategy. They tend to be reactive instead of taking the time to understand what they are truly trying to accomplish and then developing a plan to achieve their goals. Recently, I sent this email to a client to have them look
Are you asking the right questions? Read More »
This January (2014), I got to do something I have not done in a while. I was asked by a government client to come in and give a live webinar on How to Effectively Market in 2014. The webinar went really well and at the end there were some great questions and interaction amoungst
How to Effectively Market in 2014 using Webinars Read More »
