We love going out to engage with our clients. It is probably the thing that we enjoy the most about our business. Taking the time to meet with people, in either a business or social setting, helps us to understand who they are, what is important to the them, and in the end,…
Corporate Engagement as Tangible Evidence Read More »
I was recently reading Paul Kiewiet’s blog post “Two Ways to Find your ‘Why’” and was inspired to write this blog. Clients of mine always start our marketing conversations with WHAT they want to achieve. They are so focussed on the ROI and how to attain it, that they forget to step back
People Don’t Buy What You Do, They Buy Why You Do It! Read More »
Every morning, I wake up to a variety of blogs on marketing. Seth Godin is probably my favourite, but there are numerous tidbits that I pull from a variety of sources. . . Social Media Examiner being one of them. One article that caught my attention the other day was “Where will your customers
Yes, Social Media is Important, but it is not the Silver Bullet! Read More »
Whenever we sit down with a client to talk about a project, the first thing we ask is what they wish the outcome to be. Who do they want to reach, how do they want them to be affected and what change are they looking to occur? Our goal is to develop Tangible Evidence, so
Case Study – Volunteer Recognition as Tangible Evidence Read More »
There was a great article in Business in Vancouver last week on “Sports marketing helping local companies score business goals”. What I took away from this article was that it is more important than ever to have a strategy when looking at your overall marketing budget. You need to understand what your brand
Sports Marketing as Tangible Evidence Read More »
We all seek it, and some of us try to provide it. It’s a verification that something exists or has existed in the past – a proof that something has been created at some point in time and is deemed relevant to this day. This is what good marketers do. They create the opportunity for
We believe in Tangible Evidence Read More »
Customer service is the differentiator in our business. Many people talk about how great their customer service is at the C Suite, but when it really comes down to it, how many companies are told by their clients that they have GREAT customer service. . . we do:-) image from www.businesshelpcentre.ca There
Customer Service as Marketing. . . try it, it works! Read More »
Hello everyone: Last week I was fortunate enough to Sponsor and Exhibit at the Digital Strategy Conference here in Vancouver. If you are going to be in Ottawa June 3-5th, I highly recommend you go. The value of this conference was not only networking with some of the top digital strategy people in
The Value of Continual Learning Read More »
Earlier today, I was a subject of a Podcast. Here is the link to the PODCAST, just became available June 2013.. It got me thinking about the power of niche marketing and knowing who you are as a brand. The trouble with many companies is that they market from a position of
The value of knowing who you are as a brand Read More »
It never ceases to amaze me the creativity that exists in the world and innovative ways that people have of telling their stories. One of the companies in our industry, IClick, who sells custom USB drives, created this video to tell their story. It is far more about showing you their culture, brand and
How do you communicate your Brand Identity? Read More »
