We live in a world that is full of marketing noise and competing mediums that are all bombarding an ever so jaded consumer. They have mail boxes full of what marketers perceive as campaigns and they perceive as SPAM. Social media has become such a labyrinth that it is hard to keep messaging consistent across…
Direct Mail as you have never seen it before! Read More »
In today’s world of marketing, data is king. The more information we have at our fingertips the better we can narrow the offer so that each person marketed to can feel that they are being talked to directly. More than 10 years ago we were creating a birthday card direct mail program for a
What kind of information do you have on your customers? Read More »
I have been spending a lot of time on LinkedIn over the last week or so. I have joined a couple of new discussion groups and the conversations have been lively and informative. Being listed in the top 5% of profiles viewed is a great honour, but being one of 10 million, I
Are you saying the same thing. . . only differently? Read More »
I am not a believer in selling any particular product. I believe that you develop solutions based upon the needs of the client and create solutions that drive people towards specific calls to action. The specific product is a bi product of the desired results of the campaign. With that being said, I rarely
An Innovative Campaign to Show New Product Launch Read More »
Marketing for a cause has always been something near and dear to my heart. I get involved with many different organizations over the year, but one of my favourite times of year is Movember. I think the reason is the creativity that abounds and it takes a fairly serious topic in men’s health and allows
Movember is one of my favourite times of year Read More »
All marketing programs have a cycle. Dates and time lines that need to be adhered to in order to make sure that the overall plan is a success. It is all about developing a program that communicates the brand messaging and develops a strong call to action. For many of my clients, this
If you are not already thinking about Chinese New Year. . . It is too late! Read More »
I had a great conversation with a friend of mine back east today who is a traditional Direct Marketing guy. He works for a great company that has all the iron you could want to develop amazing and intricate campaigns, but there are many that would consider him old school and even a dinosaur.
In Marketing, Is Technology a Tool or a Crutch? Read More »
This week had a real eye opening theme for me. It amazed me, meeting after meeting, how few of my clients truly knew their demographic and how to reach them. We work with our clients to market from a multi-faceted, multi-dimensional approach, understanding that different audiences need to be communicated with differently in different
Social Media Marketing – Do you know where your audience is? Read More »
I just got hit square between the eyes with a Mashable Infographic that sent me blogging. How many of us communicate in the same language across social media platforms? We are all guilty of posting on one site and having it populate others. I know that I do it often
Targeting Your Message, Easier Said Than Done Read More »
More and more of my clients are asking for more eco friendly ideas for their marketing solutions these days. However, when I ask them how this dovetails with their brand and their mandate, I usually get some blank looks coming back at me. Being “green” can be seen as a good marketing ploy these
As we close in on Earth Day, are we really being green or is it just a marketing ploy? Read More »
