Every company has its own story, culture, and values. The big question is: do you integrate them into your lead generation strategies? Ben Baker’s guests are Adam Kolozetti and Katelyn Bullock, the founders of Enta Solutions. Adam and Katelyn explain how you can reinforce your lead generation strategies simply by sharing your story. Here’s the thing: the way you share your…
Do you use data to gain insight into how you can give value to your customers? Today’s guest is Dondi Scumaci, an international speaker, author, and mentoring thought leader whose coaching and facilitating expertise allows her to guide international problem-solving groups. In this episode, Dondi discusses with Ben Baker how data can be used to
How You Can Use Data To Give Value With Dondi Scumaci Read More »
Launching a product is not where everything begins. In fact, it is a culmination of many processes, planning, and hard work. In this episode, Ben Baker interviews Dave Daniels, the founder of BrainKraft and the creator of the BrainKraft Product Launch System™, to help us gain a better understanding of what it really takes to launch a product
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Leadership has come so far since the industrial age, and yet, many are still stuck leading the old way that it’s not effective anymore. In this episode, Ben Baker interviews someone who has cracked the leadership code, particularly in this day and age. He sits down with the author of Cracking the Leadership Code, Alain Hunkins.
Do we need large-scale events to create a large impact? Steve Sims, the best-selling author of Bluefishing: The Art of Making Things Happen, doesn’t think so. In today’s podcast episode, you’ll have the opportunity to learn from “The Real Life Wizard of Oz” himself as he joins Ben Baker in a discussion about how you can create large impact events
Small Scale, Large Impact Events With Steve Sims Read More »
Imagine a finance guy having his break at marketing doing brand activation for Coca Cola in the middle of the Olympics. By some combination of luck, hard work and genius, Pete Canalichio pulled it off during the 1998 Nagano Olympics and it launched his fruitful career in brand activation and expansion. Many Olympic stints later, Pete
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It is always smart to make money out of the things you are good at and truly enjoy doing. But if you will remain focused on your revenue alone rather than actually providing value, then your content creation is doomed to fail. Ben Baker sits down with Neal Veglio of Podknows Productions to share his long and colorful run
Neal Veglio On Providing Value When Creating Content For Your Audience Read More »
If you want to scale your business fast, you need to be the preferred option in the marketplace. Many successful businesses became what they are today thanks to this strategy. But how do you go about differentiating yourself, especially in the current digital marketplace? In this episode, Ben Baker brings on Monte Clark, who is
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Without an effective team that works more than just the money, a business is doomed to fail. But what does it take for any leader when it comes to growing employees? Rebecca Scott of Vivid Spring Solutions joins Ben Baker to delve into the best ways to engage with your team and retain them for
Rebecca Scott: Growing Employees By Embracing Failures And Highlighting Values Read More »
A study shows that 50% of all US homes are fond of podcasts. After all, it’s always a delight to tune into your favorite podcast while working, driving, or doing routine tasks. But what makes a good podcast great? Joining Ben Baker on the show today is Billy Samoa Saleebey, the host of the amazing
What Makes A Good Podcast Great With Billy Samoa Saleebey Read More »
