Ben Baker Speaks
The stories I tell are relevant, engaging, compelling and
repeatable. The goal is to invite people to
be part of something they want,
value and need and demonstrate how my clients can fulfill that need.
Annex Consulting Group
For the last 20 years, my goal has been to help develop and tell my client’s stories in compelling ways
I believe in stories. Every brand, whether it is personal or that of a company, has a unique story to tell that, engages their particular audience, draws them in, helps them to understand the value of the brand and creates a tool for that brand’s story to be retold. It is my job to help people find their story and tell it in ways that are compelling, authentic and memorable.
It is always been about telling a compelling story!
Who’s in the room?
Human Resources
-If you talk at people instead of talking to them, how do you expect them to engage?
-An informed and excited workforce is your ally.
-Your best brand champions come from within.
-Valued and engaged employees stay and help build a company.
Sales
-If you are the same as anyone else, why should people care?
-If people understand your value, they will talk about you!
-Businesses that are unique are not commodities!
-A unique business has a niche audience which will be more loyal.
-Before you can communicate your value. . . you need to understand it.
Leadership
-How to spot change within a company.
-How to look if that change is being communicated properly.
-Ways to communicate effectively both inside and outside an organization effectively that change so people understand the ramifications.