The manufacturing industry is all about providing solutions. But before that, they need to tell the stories behind the scenes for people to connect with what they offer. Gail Robertson, the Chief Curiosity Officer at GailNow, identifies storytelling as one of the roadblocks among manufacturers. In this episode, Gail shows how she is helping…
Curiosity Is A Superpower With Gail Robertson Read More »
Here is the First Episode of YourLIVINGBrand.live Every week at 10am PST on Wednesday’s we will interview another business to find out “What’s Your Story?”. The goal is to learn what makes every company unique and valuable in the market place and how they differentiate themselves within their niche market. I hope that you
YourLIVINGBrand.live Episode #1 Rachel Moore Read More »
Here is our latest Postcast with Marlys Arnold. I hope that you find it valuable. Posted in Expert Interviews, Podcast Episode, Tips for Show Managers, Tools for Exhibitors By Marlys Arnold On October 6, 2016 Contrary to popular belief, your brand is not your logo. It goes far beyond that, and if you’re not
What Every Exhibitor (and Show Manager) Needs to Know About Branding Read More »
I just received this image today, not sure who originated it, but I think it tells a great story. In the end, it is about understanding what you do and why? People know what they do. . . they are doctors, lawyers, accountants, bricklayers, engineers, etc., but very few of them truly
Where is your true value? Read More »
I shake my head over and over again at how bad retail customer service has become. As companies realize that they have become commoditized, they are not doing anything to rise above this and create a customer experience that is truly authentic and based on providing customers real value. Today, I was making
Bad Customer Service, Yes this is a form of marketing! Read More »
It is with great pleasure that we introduce you to Your Brand Marketing. Over the last number of years we realized that the services that we offer and the story that we want to tell was incongruent with the name CMYK Solutions. Ten years ago, when CMYK Solutions was branded, it was a different world.
Ok. . . we are almost there. We have decided to proceed, figured out what is important to us, found a partner, gone through Insight and Discovery, defined the brand and named it, created the branding package and now . . . we are ready to plan the brand launch! The brand launch is
Branding Step by Step – Episode #7 – Getting Ready for the Brand Launch Read More »
Now that you have gone through picking a branding partner, gone through “Insight and Discovery”, developed a brand name and culture, it is now time to create the logo and brand identity. The logo is an important part of the brand, but in itself, it is not the brand. It is a place holder. Something
Branding Step by Step – Episode #6 – Creating the Brand Package Read More »
Understand the Data. Once you finalize Insight and Discovery the next step is understanding the data. This is where a branding company earns their money. It is how well they can interpret the information given to them and lay it out in small simple chunks that become the footings that the brand will stand upon.
Branding Step by Step – Episode #5 – Defining and Naming the Brand Read More »
Welcome back to Branding Step by Step. We left off late last year talking about finding the right partner. Today we are talking about Building a Detailed Blueprint. At the beginning of the process, take the time to work out a documented scope of work with your branding partner. What you expect, what they
Branding Step by Step – Episode #4 – Starting the Process Read More »
