brand management Archives

The YourLIVINGBrand.live show with Heather Sharpe January 24 2018

Brand, Branding, Customer Engagement, Customer Experience, engagement marketing, Marketing, Storytelling / Ben Baker

Hello everyone and welcome to the YourLIVINGBrand.live show. On the January 24, 2018 show, we interview Heather Sharpe of the Sherpa Group. She is an event manager extraordinaire! Links discussed in the conversation are: www.sherpagroup.ca www.connectionweekends.com for Women’s Connection Weekend, Leader’s Connection Weekend and Connection Intensive Weekend www.womentalk.ca for Ordinary Women telling Extraordinary Stories events…

The YourLIVINGBrand.live show with Heather Sharpe January 24 2018 Read More »

YourLIVINGBrand.live show with Tim Brown QC Alliance July 5 2017

Brand, Branding, CCPSA - Canadian Consumer Product Saftey ACT, Clothing, Customer Engagement, Marketing, Product Safety, Storytelling / Ben Baker

On the July 5th 2017 YourLIVINGBrand.live show we interview Tim Brown, Executive Director of QC Alliance. Tim and I spoke on the importance of safety in the promotional marketing industry and how effective it is to garner support in the industry through communicating with end users companies about the value of safety and its affects

YourLIVINGBrand.live show with Tim Brown QC Alliance July 5 2017 Read More »

If you have a great story, tell it in a compelling way!

Brand, Branding, Company Culture, Customer Engagement, Customer Experience, engagement marketing, Getting YOU Noticed!, Marketing, Storytelling / Ben Baker

I love when companies take the time to tell the values of their brand in a compelling way. Smuckers has done this in a simple, quiet and effective way that draws you in, engages you and walks you through their journey. Are you taking the time to understand who you really are as a

If you have a great story, tell it in a compelling way! Read More »