Most companies do not have the resources to rebrand internally and even if they do, it is not always a wise decision. Rebranding a company is about asking the hard questions and getting the answers. It may mean making people feel uncomfortable, because you have asked them something that they had never thought of. Do…
Branding Step by Step – Episode #3- Finding a Partner Read More »
In our previous episode, we talked about why to rebrand? Before you undertake a rebranding process, there are many internal decisions that need to be considered. The first thought that should go through any company is the motto “leave no person behind!” Branding is a team effort and unless, at the end of the process,
Branding Step by Step – Episode #2- Before You Begin. . . Read More »
Good question, why rebrand? Your company has been around for a while, everything seems to be doing well, customers know who you are, what you do and the value you bring to the table. . . or do they? This series of posts over the next two months will focus on the branding process.
Branding Step by Step – Episode #1- Why Rebrand? Read More »
