As a photographer, Marlana Semenza sees the world and her clients literally and figuratively through different lenses. She helps her clients tell their stories and be perceived the way they want the world to see them through her photos. In this episode, Marlana joins Ben Baker to share the importance of understanding your story and your…
Reflections From Different Lenses With Marlana Semenza Read More »
Branding is a very important part of doing business, but it is yet to be taken seriously by the world’s MBA programs. Behind each successful brand is a good story, but before you get to tell it, you first need to think about who you are, what you do, why you do it, who
The Nitty-Gritty Behind Every Successful Brand With Bill Harper And Christian Jennings Read More »
The most effective marketing strategies are those that involve teamwork from the top leaders down to the team members. But what if the company brings in someone from outside to manage the team? In this episode, Ben Baker and Steve Watt, a Fractional Marketing Leader, discuss what fractional leadership is and the importance of
Fractional Leadership: What You Need To Know As An Outside CMO Coming In With Steve Watt Read More »
Mike Saunders joins me on the August 22 2018 YourLIVINGBrand.live show to talk about Authority Positioning. Are you positioning yourself as an authority in your marketplace? You should be!
Here is our latest Postcast with Marlys Arnold. I hope that you find it valuable. Posted in Expert Interviews, Podcast Episode, Tips for Show Managers, Tools for Exhibitors By Marlys Arnold On October 6, 2016 Contrary to popular belief, your brand is not your logo. It goes far beyond that, and if you’re not
What Every Exhibitor (and Show Manager) Needs to Know About Branding Read More »
Telling the story of a brand is all about evoking emotion. It is about taking people to a place that they can believe in. What do you want people to believe in? What do you want people to say about you when you are not in the room? What feeling do you
Are You Evoking Emotion When You Tell Your Story? Read More »
This month, we were featured in an article in PPB Magazine. The article I wrote was called “The World Has Changed. . . Embrace It!”. Click on the link and navigate to page 76 to read the full article. What I have noticed is that across industries and at all levels of business people
The World Has Changed. . . Embrace It! Read More »
I am very excited to share this podcast that I recently did with with my friend Kirby Hasseman. It is all about going through the branding process and what you should be looking out for. I hope you enjoy it and I look forward to hearing from you to help you Create Your LIVING Brand! Stay
Why Should you Re-Brand? A Podcast Interview We did April 2016. Read More »
It is with great pleasure that we introduce you to Your Brand Marketing. Over the last number of years we realized that the services that we offer and the story that we want to tell was incongruent with the name CMYK Solutions. Ten years ago, when CMYK Solutions was branded, it was a different world.
Ok. . . we are almost there. We have decided to proceed, figured out what is important to us, found a partner, gone through Insight and Discovery, defined the brand and named it, created the branding package and now . . . we are ready to plan the brand launch! The brand launch is
Branding Step by Step – Episode #7 – Getting Ready for the Brand Launch Read More »
