It is with great pleasure that we introduce you to Your Brand Marketing. Over the last number of years we realized that the services that we offer and the story that we want to tell was incongruent with the name CMYK Solutions. Ten years ago, when CMYK Solutions was branded, it was a different world. …
Ok. . . we are almost there. We have decided to proceed, figured out what is important to us, found a partner, gone through Insight and Discovery, defined the brand and named it, created the branding package and now . . . we are ready to plan the brand launch! The brand launch is
Branding Step by Step – Episode #7 – Getting Ready for the Brand Launch Read More »
Now that you have gone through picking a branding partner, gone through “Insight and Discovery”, developed a brand name and culture, it is now time to create the logo and brand identity. The logo is an important part of the brand, but in itself, it is not the brand. It is a place holder. Something
Branding Step by Step – Episode #6 – Creating the Brand Package Read More »
Understand the Data. Once you finalize Insight and Discovery the next step is understanding the data. This is where a branding company earns their money. It is how well they can interpret the information given to them and lay it out in small simple chunks that become the footings that the brand will stand upon.
Branding Step by Step – Episode #5 – Defining and Naming the Brand Read More »
Welcome back to Branding Step by Step. We left off late last year talking about finding the right partner. Today we are talking about Building a Detailed Blueprint. At the beginning of the process, take the time to work out a documented scope of work with your branding partner. What you expect, what they
Branding Step by Step – Episode #4 – Starting the Process Read More »
Most companies do not have the resources to rebrand internally and even if they do, it is not always a wise decision. Rebranding a company is about asking the hard questions and getting the answers. It may mean making people feel uncomfortable, because you have asked them something that they had never thought of. Do
Branding Step by Step – Episode #3- Finding a Partner Read More »
In our previous episode, we talked about why to rebrand? Before you undertake a rebranding process, there are many internal decisions that need to be considered. The first thought that should go through any company is the motto “leave no person behind!” Branding is a team effort and unless, at the end of the process,
Branding Step by Step – Episode #2- Before You Begin. . . Read More »
