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LBL Pete | Brand Activation

Brand Activation On An Olympic Scale With Pete Canalichio

Podcast, The YourLIVINGBrand.live Show, YourLIVINGBrand.live show /

  Imagine a finance guy having his break at marketing doing brand activation for Coca Cola in the middle of the Olympics. By some combination of luck, hard work and genius, Pete Canalichio pulled it off during the 1998 Nagano Olympics and it launched his fruitful career in brand activation and expansion. Many Olympic stints later, Pete…

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Have the Olympics lost their Marketing Luster?

Brand, Branding, Customer Engagement, Customer Experience, Marketing, Storytelling /

  Today is the opening ceremonies for the 2016 Rio Summer Olympics and quite frankly, I am not sure I am going to watch at all. From a brand perspective, the Olympics has done nothing to endear itself to the general public.   With more and more sports being competed in by true professional athletes,

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