The effectiveness of a company’s marketing strategy is often the deciding factor in whether it is successful or not. A good marketing strategy can help a company find and target its potential customers, create a brand identity, and develop and implement a compelling marketing mix. That is what today’s guest, Lisa Genovese, talks about. As…
Strategy Eats Tactics For Breakfast With Lisa Genovese Read More »
Let’s say last night you were able to give your business card to five people. It’s been a week and no one called back. You wonder, what did you do wrong? Networking is just about who can collect the most business cards at the end of the day. Believe it or not, there’s more
Every company has its own story, culture, and values. The big question is: do you integrate them into your lead generation strategies? Ben Baker’s guests are Adam Kolozetti and Katelyn Bullock, the founders of Enta Solutions. Adam and Katelyn explain how you can reinforce your lead generation strategies simply by sharing your story. Here’s the thing: the way you share your
Communication through technology has never been simpler and faster these days, thanks to everyone’s easy access to various channels, particularly the internet. For Chris Paradiso of Paradiso Insurance, carriers and brokers have been missing a lot when it comes to this extent, making the insurance industry a bit short when connecting with clients. Chris discusses with
Chris Paradiso On How To Achieve Effective Communication Through Technology Read More »
Ask yourself this: When was the last time you went and met up with somebody without actually going through their LinkedIn first, even for just a perfunctory glance? Using LinkedIn is an important skill to hone nowadays because so much of your professional reputation sits there in black-and-white, and people can see it, even
Using LinkedIn For Relationship-Building With Paul Higgins Read More »
The eCommerce business is an industry that has changed dramatically over the last couple of years from the days of AOL, Lycos, and what else was out there to where we are now. In this episode, host Ben Baker interviews eCommerce consultant Curt Anderson. Curt founded an eCommerce business in 1995 that eventually landed
eCommerce Strategies With Curt Anderson Read More »
