The effectiveness of a company’s marketing strategy is often the deciding factor in whether it is successful or not. A good marketing strategy can help a company find and target its potential customers, create a brand identity, and develop and implement a compelling marketing mix. That is what today’s guest, Lisa Genovese, talks about. As…
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What is Red Team Thinking, and how can it help and elevate your organization? In this episode, Bryce G. Hoffman explains his model of Red Team Thinking, inspired by the Red Team concept from the military. He joins host Ben Baker to break down the concept using real-world examples to help leaders navigate the decision-making process with
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What Are You Doing This Summer? This question is the number one question I get asked by clients in June and it amazes me when they get my answer. “Working on Strategy with my clients!” I love summers in Vancouver. The weather is warm, but not too warm, and there are a million things
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